When something can be read without effort, great effort has gone into its writing.
~ Enrique Jardiel Poncela
The key to effective article writing is to express and not to impress. Say it in your own words precisely, concisely, fully and clearly. Simplicity is the way to write that rocks:
Relevant: Write article relating to your niche. Visitors come to your site because they are interested in your topics. When you write, your content must be able to match the headline perfectly. Find out what your readers are looking for and write accordingly.
Outstanding: Pay much attention to your headlines. Your title either attracts or discourages the readers to read your content. Be original and write your own ideas. Insert a suitable image at the top of the article to capture readers’ attention and read your content. Start your article with a bang like a famous quote. Write content that provide value to your readers. Inspire and motivate your readers to take action in your last paragraph.
Correctness: It is a good idea to engage another person to proofread your articles. You do not want others to catch you with grammar and spelling mistakes. Use appropriation punctuation at the right places. Use simple words and the right words to convey your message.
Knowledge: The best policy is to write what you know. You build trust on what you are good at. Write and provide full and helpful information. Write and solve readers’ problems. Add value to your article by linking to your old relevant posts and other authoritative sources.
Scannable: On the Net, people are in a hurry and if you want others to read or rather scan your articles you have to highlight key words and use numbering or bullet points. Write short sentences and short paragraphs instead of writing a big chunk of text.
Your writing gets better when you read other people’s writing often and you write every day.